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Guide

Getting Started

Create your first project, extract Brand DNA, connect a social account, and publish your first post.

Before you begin

You’ll need a Sociylo account. Create one here — the 14-day free trial includes all features.

Step 1: Create your first project

A project represents one brand or company. Each project gets its own Brand DNA profile, connected social accounts, and post history.

  1. Log in at app.sociylo.com
  2. Click New Project from the dashboard
  3. Enter your company name and website URL — the URL is used to extract Brand DNA automatically
  4. Click Create

Tip: If you manage multiple clients, create a workspace first and add projects inside it. Each workspace gets its own member list and settings.

Step 2: Extract Brand DNA

Brand DNA is the core profile that makes all generated content sound like your brand — your tone, colors, key messages, and target audiences.

  1. Open your project and go to the Brand DNA tab
  2. Click Extract Brand DNA
  3. Sociylo scrapes your website and uses AI to build the profile — this takes 30–60 seconds
  4. Review the result and edit anything that looks off

The DNA profile contains:

  • Tone of voice — professional, casual, inspiring, etc.
  • Keywords — terms your brand uses most
  • Value proposition — what you do and why it matters
  • Target audiences — who you’re speaking to
  • Brand colors and typography — used in post previews

You can edit the DNA manually at any time, or re-run extraction after a website update.

Step 3: Connect a social account

  1. Go to the Accounts tab in your project
  2. Click Connect next to LinkedIn, Facebook, or Instagram
  3. Authorize Sociylo through the platform’s OAuth flow
  4. The account shows as connected with a green status indicator

See the platform-specific guides for details:

Step 4: Generate your first post

  1. Go to Compose from the sidebar
  2. Select your project and target platform
  3. Type a brief topic — for example, “announcing our new pricing” or “tips for remote work”
  4. Click Generate — Sociylo uses your Brand DNA to write a platform-appropriate post
  5. Edit the draft as needed, then Publish or Schedule

What’s next

  • Use the Content Calendar to generate and plan a full week of posts in one click
  • Connect an AI assistant via the MCP Server to manage Sociylo entirely through conversation with Claude Desktop — no app needed